Ten years ago, “Iron Man” launched the Marvel Cinematic Universe

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Photo by Anita Bugge/WireImage(NEW YORK) -- On this day in 2008, Robert Downey Jr. declared "I am Iron Man" for the first time, and with those words not only launched a stunning career comeback, but also the blockbuster-minting Marvel Cinematic Universe.

Once considered a less-recognizable superhero than Spider-Man, The Hulk or even Wolverine and his X-Men buddies, Iron Man, as embodied by Downey's performance as playboy genius weapons developer Tony Stark, cemented the character's place alongside other superhero superstars.  It also put the once-troubled Downey at top of Hollywood's A-List. 

“I think that Robert Downey Jr. thinks he is Tony Stark!” comics legend and Iron Man co-creator Stan Lee told ABC News with a laugh, adding, “…Nobody can play the role better than him. He is Tony Stark.”

After a pre-production that had been mired in difficulty, director Jon Favreau, who also played Tony's driver Happy Hogan, managed to pull together great -- and in many instances improvised -- performances from Downey, Gwyneth Paltrow, in her first appearance as Stark's assistant and eventual fiance Pepper Potts, and Jeff Bridges, who played Obediah Stane, Tony's confidante-turned enemy. “Man, that was a great experience,” Oscar winner Bridges tells ABC News. “We'd show up many mornings meet in one of our trailers and try to figure out what we're going to shoot that day. Marvel really -- you know we  rehearsed for a couple of weeks before making that movie. Kind of straightened out the script with Robert and Favreau and we thought we had it together but, you know, no Marvel said, "No, that's no good." So I said, "What are we going to do?"So we started to write the scenes every morning at work!”

Bridges, famous for playing the laid-back Dude in The Big Lebowski, ultimately channeled some of that character’s vibe in dealing with the last-minute re-writes. “That was kind of you know, stressful for me. I like to know my lines and figure out you, know what people are going to say that how you form your character. And I made a little inner adjustment that really helped me out by just saying, ‘Come on Jeff, relax. You're making a 200 million dollar student film, and you got these cool guys to play with you. Have fun!’”

The Dude abides.

It paid off, Bridges tells us. “Yeah, for my money I think -- you know I'm biased, I'm in the thing! But for my money that that was that's the best one that's the best superhero movie that I've seen largely due to John Favreau our director and Downey.”

The character of Iron Man was originally created in 1963, but the movie shifted the hero's origin story to modern times. While in Afghanistan for a weapons demonstration, Stark takes shrapnel to the chest and is kidnapped during an attack by terrorists using his own company's weapons. While being held prisoner, Stark is kept alive by a magnet implanted in his chest by a captive doctor named Yensen, and forced to build a weapon for the baddies. Instead, Stark upgrades his implant to power a crude armored suit and escapes, eventually confronting his former mentor for double-dealing their weapons.

The movie was far from a sure thing, but scored with fans and critics. It made $98 million in its opening weekend alone, and went on to earn more than half a billion worldwide. And thanks to the after-credits appearance by Samuel L. Jackson as Nick Fury of S.H.I.E.L.D., it teased the existence of the wider universe of heroes and villains to come. 

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